Wednesday, February 07, 2007

Outsports on the Snickers Commercial

Cyd Zeigler Jr. at Outsports has a good column about the overreaction to the Snickers ad with the two mechanics kissing, and I think he's got the right interpretation of the ad's meaning:

"The sophisticated message seemed to be that the overreaction of "straight" men to homosexual contact is completely irrational...the reaction of the men was so ridiculous that it made the reaction of straight men to homosexual contact the butt of the joke, not the kiss itself."

That's the joke--not that being gay is bad, but that traditional masculine fear of homosexual associations are ridiculous.

1 comment:

  1. hey vv - really digin' the blog the past few months. glad you post all the time